![]() ![]() Market share focus: Identify key competitors and products within your niche to target for increased market share.Advertising investment: Increase your advertising budget to drive targeted traffic and increase sales velocity.In this phase, focus on expanding your market share and establishing profitable product lines. Phase 2: Acceleration Objective: Gain market share and establish profitable lines Testing and learning philosophy: Adopt a mindset of continuous testing and learning, using data-driven insights to optimise your strategies.Paid social campaigns for audience analysis: Utilise paid social campaigns to gather valuable audience insights, allowing you to refine your targeting on Amazon.Launch strategy: Plan a strategic product launch, including timing, promotions, and advertising campaigns.Pricing strategy: Develop a pricing strategy that positions your products competitively while maintaining profitability.Stock strategy – hybrid/vendor/seller/FBA/direct fulfilment: Determine the most suitable fulfilment method(s) for your products, considering factors like scalability, cost-effectiveness, and customer expectations.Brand strategy – Store/A+: Build a brand presence on Amazon by leveraging features such as Amazon Stores and Enhanced Brand Content (A+ Content).Reviews strategy – Vine: Develop a strategy to generate initial reviews for your products, leveraging Amazon's Vine programme and other review generation tactics.Asset creation of conversion-optimised listings: Create compelling and informative product titles, descriptions, and high-quality images to attract customers and increase conversion rates.Keyword research: Conduct keyword research to optimise your product listings for better visibility in search results.Product development and selection: Create unique Amazon-only SKUs that cater to the needs and preferences of your target audience.Niche analysis: Identify a specific niche within your market that aligns with your brand's strengths and target audience. ![]() Understand customer preferences and the competitive landscape. Competitor and product research: Thoroughly research your competitors and analyse the market to identify gaps and opportunities.Phase 1: Establishment Objective: Gain tractionĭuring this initial phase, focus on establishing a solid foundation for your brand. We will guide you through the four phases and highlight the actions necessary to maximise your profitability on the platform. All of these, and a great product, which will determine your success on Amazon. The rate and degree of success comes down to time, budget, a deep understanding of the platform and the Amazon algorithm, as well as constant effort. Below details the four key phases a brand will typically experience on their Amazon journey.
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